Is there anything you can do besides stop trying and forget the whole thing? The good thing is that there is a lot that can be done nevertheless the very first thing you have to do is get yourself a little education. This will help you save a king's ransom in the long run.
If you believe your "product" has merit, you could consider InventHelp licensing expo. This is where you'd allow another individual to manufacture and promote your product to suit your needs. Why would someone do this? Well if they're in the similar market already, they probably have existing customers that will purchase your creation. What exactly is to stop them simply stealing your idea and producing the product themselves? There are numerous of legal safeguards set up to avoid this happening although I have to say that they offer no protection at all unless your agreement is set up properly. You need to be careful when stepping into negotiations of this type. You need to understand the game plan and abide by the rules. You might also need to ensure that the other side does the same.
Perhaps there is a large number of people interested in licensing your idea? Well that depends really about the invention you've come up with. In spite of, or maybe because of, how much innovation and creativity in many markets, there are a select few of recent ideas. Appears like an excellent plan to you could meet a lukewarm response when you approach other investors. However that doesn't mean there is not a market so you don't have a potential goldmine to deal with.
You might find your product idea was already tried plus it failed. But that doesn't always have to mean no more things. The last launch may have happened once the market wasn't ready or was approached within the wrong way or using the incorrect medium i.e. should have been marketed online but was promoted on the TV shopping channel. A concern you may have is the fact that "your" product idea may be the subject of a patent. This is often looked at but there will be a cost sent applications for checking. So before you decide to spend your hard earned money, you must know a little about patents and how far the concept continues to be protected. Don't assume all patents have already been created equal and a few of these have already been registered incorrectly or only apply in a country. Patents don't always cover every nuance there are all sorts of issues involved which you should become knowledgeable about if you're seriously likely to pursue this concept.
There could be some other why your product or service just isn't ideal for licensing. It may not be possible to manufacture it at a low enough cost to generate a profit when it is sold to retail at a price the marketplace will bear. Finding methods to bring down any costs in order that it comes with an attractive profit when marketing the item is usually the challenge facing new product producers.
The good news is that you have already done most of the hard work. You have come up with a great product idea. Now you just need the knowledge and some help from someone proficient in the licensing field to actually get the dollar possibility of your plan.